Our Four Pillars
Nutrition
Carefully curated nourishment and feeding support to sustain families through the early stages of parenthood.
Services Provided
From £44
Milk It – Lactation cookies & feeding support
Nourishing lactation cookies and feeding support to help sustain energy and milk supply through the demanding early weeks of parenthood.
Select Support
From £30
The Food Doula – Postpartum meal delivery
Nutritious, expertly prepared postpartum meal packages delivered to your door — designed to aid recovery and replenish new parents.
Select Support
Reassurance in Every Detail
Curated & vetted providers
We partner with only trusted specialists, ensuring safe and reliable care for new families.
12 Month Validity
A gift that fits around real life. Amae gifts can be used within 12 months, so they can be used whenever the time feels right
Flexible Booking
Curated packages and gift cards let families choose the service that works for them, with the flexibility to upgrade if needed.