For Growing Families

Gift the support
they actually need

A Curated Gifting Platform
for Family Support

Amae is a curated gifting platform for new families in the UK. We bring together the most valuable postnatal services, from sleep and nutrition to home and wellbeing support, helping parents feel supported, capable, and cared for when it matters most.

Unlike traditional baby gifts, Amae offers practical, hands-on support designed for real life after birth.

About us

Our Four Pillars

Four pillars support families through the first year postpartum, helping parents recover and feel confident in this new chapter.

Sleep

Restful nights start here. Experienced night nannies and sleep consultants help new parents recover energy and establish gentle, healthy sleep routines, one peaceful night at a time.

Nutrition

Postnatal-friendly meals delivered to your door, plus expert nutritional guidance supporting recovery and rebuilding strength after birth.

Holistic Wellness

Massage, beauty treatments, and wellbeing experiences to ease stress and help parents feel like themselves again.

Household

Doula support, laundry assistance, and home organising services, reducing overwhelm so families have more time and energy for each other.

Curated Packages

Thoughtfully curated, flexible packages designed to support parents through the early months and first year. Each package unlocks access to trusted services, allowing families to choose the care that feels right when they're ready.

Restore & Renew

£100

Restorative Self Care for Early Parenthood Renewal

The Restore & Renew package offers time and space to unwind, reset, and feel cared for. Designed to support wellbeing during the early months of parenthood.

Explore Package

Evening Off Duty

£160

Evening Childcare Support for Confident Bedtimes

Evening Off Duty gives parents the chance to truly switch off during one of the most demanding parts of the day, with trusted evening childcare and expert bedtime guidance.

Explore Package

Nourish & Sustain

£240

Nourishing Meals & Feeding Support for Recovery

Nourish & Sustain brings together practical nourishment and expert feeding support, helping families feel cared for during the early postnatal period.

Explore Package

Home Support

£330

Practical At Home Support for Early Parenthood

At-Home Support provides practical, hands-on help delivered where it matters most at home. Designed to lighten the mental and physical load of early parenthood.

Explore Package

Not sure which package is right?

Give support your way

Send a Flexible Gift Card Choose a Specific Service

How It Works

1

Choose Care, Not Clutter

Give a gift that truly helps. Choose from Amae's curated postnatal packages, individual support services, or flexible gift cards. Gifts can be delivered digitally or by post, with a personalised message.

2

Redeem with Ease

Recipients receive a beautifully presented voucher for care and support. They simply redeem it online and choose their gifted service or select what suits them best from our curated packages or flexible gift card.

3

Enjoy the Support

Families book directly with their chosen providers at a time that suits them. Amae coordinates everything behind the scenes to ensure a seamless experience.

Browse Gift Options