Household
Trusted in-home support designed to ease the mental and physical demands of early parenthood.
Services Provided
The Baby Experience – Infant feeding & doula support
Practical, expert-led infant feeding support and postnatal doula sessions that build confidence and reassurance for new parents.
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Homefulness – Home organisation
The Homefulness team of professional organisers can tackle anything — bringing calm, order and breathing space to busy family homes.
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The Studio with Alexandra Moss – Family photography
The Studio is a light filled, beautifully styled space in Southfields, South West London, designed with families in mind so little ones can settle and parents can relax. Behind the camera is Alexandra Moss, a family photographer known for natural, timeless portraits that feel true to you. Her sessions are gently guided from start to finish, with no pressure to pose and plenty of time for babies and children to feel comfortable, leaving you with warm, connected images to treasure for years to come.
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Reassurance in Every Detail
Curated & vetted providers
We partner with only trusted specialists, ensuring safe and reliable care for new families.
12 Month Validity
A gift that fits around real life. Amae gifts can be used within 12 months, so they can be used whenever the time feels right
Flexible Booking
Curated packages and gift cards let families choose the service that works for them, with the flexibility to upgrade if needed.