Our Four Pillars
Household
Trusted in-home support designed to ease the mental and physical demands of early parenthood.
Services Provided
From £60
The Baby Experience – Infant feeding & doula support
Practical, expert-led infant feeding support and postnatal doula sessions that build confidence and reassurance for new parents.
Select Support
From £135
Homefulness – Home organisation
The Homefulness team of professional organisers can tackle anything — bringing calm, order and breathing space to busy family homes.
Select Support
Reassurance in Every Detail
Curated & vetted providers
We partner with only trusted specialists, ensuring safe and reliable care for new families.
12 Month Validity
A gift that fits around real life. Amae gifts can be used within 12 months, so they can be used whenever the time feels right
Flexible Booking
Curated packages and gift cards let families choose the service that works for them, with the flexibility to upgrade if needed.